You’ve seen it happen…
Some coaches with half the talent — are out there signing clients, hosting workshops, getting paid, and showing up like pros.
Meanwhile, incredible coaches (maybe even you) are still stuck spinning their wheels — wondering why nothing’s working.
Why?
Because building a real coaching business isn’t about being the best-kept secret.
It’s about having the right systems in place.
If you don’t have a proven strategy for getting clients, creating offers, and building momentum…
you’ll stay stuck.
This 5-Day Live Challenge pulls back the curtain on how to actually launch your business —
with the exact systems to start getting paid, making an impact, and turning your mission into a business that works.
Waiting for word-of-mouth that never comes.
Sending DMs that get left on read.
Giving away “free sessions” hoping they’ll lead somewhere.
Feeling invisible no matter how hard you're trying.
Meanwhile, other coaches — with less experience and less talent —
are landing clients, filling programs, and building real momentum.
Not because they’re better.
Because they have a system —
to position themselves, price their offers, and show up in the right places with the right message.
Once you understand that? Everything changes.
This isn’t about hoping someone gives you a shot.
It’s about stepping into your authority —
and building a business that works because you know exactly how to make it happen.
PICTURE THIS:
You open your inbox to find new client requests, podcast invites, and workshop offers — all from people who already see you as the expert.
Instead of chasing leads, you’re turning down the ones that don’t align.
No more cold outreach. No more begging for a shot.
People are asking you what it costs to work together — not the other way around.
You’ve built a business on your terms:
Helping who you want, when you want, and getting paid well to do it.
And here’s the truth…
You don’t need years to figure this out.
In just 5 days, I’ll show you how to turn your mission into a business —
with real systems, real strategy, and real momentum.
The Mindset of a Mission-Driven Entrepreneur
Break the Coaching Business Myths and Unlock What’s Actually Possible
Forget the lie that only influencers or big-name gurus can succeed.
The truth? Coaches, therapists, and mentors just like you are building powerful, profitable businesses every day — without a huge following or fancy credentials.
Why mindset — not marketing — is the first domino to fall
The #1 shift that separates coaches who thrive from those who quit
How one decision can lead to a business that funds your freedom
The real reason you don’t need to be “famous” to get paid well for your work
How to Use Your Hero’s Journey to Attract High-Ticket Clients Who Already Trust You
You don’t need a flashy brand, a bestselling book, or a huge following.
You just need your story — told the right way, to the right people.
The “Million Dollar Message” — and how to craft yours so it speaks directly to your ideal client’s pain
The #1 mistake most coaches make when sharing their story (and how to fix it fast)
How to turn your personal journey into a client-magnet that builds trust and authority instantly
The High-Ticket Story Framework — designed to help you charge more by simply being you
Why your vulnerability is your superpower — and how to use it without oversharing or feeling fake
Magnetic Marketing
How to Get the Right People to Pay Attention, Reach Out, and Ask to Work With You
Let’s be real — being great at what you doesn’t matter if no one knows you exist.
Today, we flip the switch on invisibility and show you how to get seen, heard, and sought after — without dancing on TikTok or posting content 24/7.
The Visibility Engine — a simple system to attract clients without chasing or convincing
The difference between content that connects and content that gets ignored
How to turn strangers into warm leads using your story and mission
The Trust Loop — a marketing method that builds credibility without being salesy
Why “just posting more” is killing your momentum (and what to do instead)
Selling Without Selling Your Soul
How to Confidently Enroll Clients Without Feeling Pushy, Awkward, or Fake
If the word “sales” makes you cringe, you’re not alone.
But if you want a real Mission-Driven business, you have to learn how to sell — with confidence, clarity, and integrity.
The No-B.S. Enrollment Framework — how to guide a conversation that leads to a decision (without pressure or gimmicks)
The #1 mindset shift that instantly increases conversions — even if you hate selling
How to pre-qualify leads so you’re only talking to the right people
Why most coaches sabotage their sales calls (and how to stop)
The difference between being persuasive and being pushy — and how to always stay in integrity
The Tools for Success
The Systems, Software, and Structures to Build a Coaching Business That Runs (Even When You’re Not Hustling)
Having the right mindset, story, marketing, and sales strategy is powerful —
but without systems, your business can’t scale.
The Mission-Driven Tech Stack — the essential tools every coach needs to run a smooth, professional business
How to automate lead gen, onboarding, and follow-up without losing the personal touch
What to stop doing manually (and the exact tools that can replace you)
Simple structures for content, calendars, and communication so your business doesn’t fall apart when life gets busy
The blueprint to stay organized, focused, and consistent — without burning out
The answer is simple:
For years, the industry insiders — the coaches, consultants, and experts who seem to have it all figured out — have kept the real blueprint hidden.
They’ll give you bits and pieces… but never the whole system.
Why? Because your confusion keeps them ahead.
That ends now.
In this challenge, I’m pulling back the curtain and giving you the exact framework they don’t want you to see —
so you can stop guessing, start growing, and finally build the business you were meant for.
It’s time to step into the spotlight, serve at the highest level, and create the kind of impact (and income) that changes everything.
For years, the industry insiders — the coaches, consultants, and experts who seem to have it all figured out — have kept the real blueprint hidden.
They’ll give you bits and pieces… but never the whole system.
Why? Because your confusion keeps them ahead.
That ends now.
In this challenge, I’m pulling back the curtain and giving you the exact framework they don’t want you to see —
so you can stop guessing, start growing, and finally build the business you were meant for.
It’s time to step into the spotlight, serve at the highest level, and create the kind of impact (and income) that changes everything.
You’ve taken the courses.
Tried the tactics.
Watched successful coaches do what seems to work…
But something’s always been missing.
The pieces felt scattered.
You’ve been left guessing how to actually turn your skills into a real, profitable business.
That’s why so many coaches stay stuck — overwhelmed, underpaid, and unsure of what to do next.
Until now.
In this challenge, I’m handing you the full system — the exact way all the strategies actually connect.
You’ll learn how to consistently attract clients, grow your authority, and build a business that creates real transformation — for your clients and for you.
No more guesswork.
Just a clear, proven roadmap that works.
Michael’s journey from homeless to hero is a testament to the power of resilience and transformation. Today, Michael is an award-winning coach who has guided thousands of people worldwide to end self-doubt, get unstuck and to Be Unbroken.
Michael is the author of the #1 best-selling book Think Unbroken: Understanding and Overcoming Childhood Trauma. Michael also hosts The #1 award-winning Think Unbroken Podcast which has been downloaded over 4 million times in 125 countries.
Michael is also the driving force behind Mission Driven Coaches and is on a mission to change the world by empowering Millions of Mission-Driven Entrepreneurs to change the world. His biggest goal is to help people help people!
If you are a coach, mentor, guide, or therapist in the mental health field and you are struggling with business, then I want you to read this.
I get it. The first 3 years of my business, I struggled hard. I made tons of mistakes, and I missed the most basic element of business… profit.
When I figured out the Triad of Business: Sales, Marketing, and Mission, everything changed.
I went from barely surviving to building a seven-figure business, a best-selling book, a number-one podcast, billboards in Times Square, television shows, and I was even nominated for Coach of The Year.
My mission is to create a real transformation in the world. And most business owners in the mental health space have no idea what they’re doing. They are broke, wasting time, and lost in the shuffle of all the information. They’re even paying all this money for courses and “coaching” from “gurus” who are teaching crap they’ve never actually done.
What I’m going to do is teach you how to actually create a business that works.
I’m tired of people who have never built anything charging thousands of dollars for nothing. If I see one more ad saying, “These 5 easy steps will 10x your business,” I’m going to freak out!
There are no easy steps.
There is no magic solution.
There is no turnkey approach to building a business in the mental health space.
And I’m going to pull the rug out from under all these fake experts teaching what they learned on YouTube and trying to take your money.
So here’s the deal:
This is going to cost you only $9.
For me, this moves me closer to my goal of leaving an impact that’s felt well beyond me.
I will always be transparent. Yes — there will be times you can invest to go deeper and learn more from me.
But for now, this is where you start.
Here’s how this works:
You give me your contact information.
I give you access to The Mission Driven Coaches Community.
At the end of the day, I see a huge opportunity for those of us who are meant to serve to become better business owners.
It doesn’t matter if you’re a coach, mentor, therapist, or if you do breathwork, dating and relationships, or trauma recovery…
The frameworks in this program work because I made them robust, and I’m showing you everything behind the curtain.
So here’s how this works — fill out your information and I will send you access.
That’s it.
See you inside,
– Michael
P.S. I’m not sure how long I’m going to be doing this or how many people I’ll let in…
So if you want access — and you’re reading this now — Join right now.
Watch what others have to say:
These Entrepreneurs Believe in the Mission
Tom Bilyeu
Gary Vee
Tim Storey
Anthony Trucks
Amy Porterfield
Leila Hormozi
Stormy Wellington
Jen Gottlieb
Alex Hormozi
Jesse Itzler
Grant Cardone
David Meltzer
Trent Shelton
Pace Morby
Forrest Griffin
Ryan Pineda
FAQs
This is for coaches, mentors, therapists, healers, and mental health professionals who are passionate about helping others—but struggling to build a business that actually works. Whether you're doing breathwork, trauma recovery, relationships, or personal development, this was built for you.
As soon as you submit you reserve your spot you'll get a few emails from me with access information
Because I’m tired of watching purpose-driven coaches get ripped off by people who’ve never actually built a real business. I’ve already built a thriving company, and now I want to help others do the same—without the bait-and-switch, overpriced nonsense. This is about creating real impact and giving back to those who are here to serve.
Yes! In fact, this is exactly what I wish I had when I was starting out and designed to give you the clarity and direction you need from day one—without wasting time or money.
Amazing—you’re in the perfect position to refine, grow, and scale. Even if you’re already seeing results, this program will help you tighten your systems, expand your impact, and uncover blind spots that may be slowing you down. Whether it’s building better funnels, optimizing your marketing, or leveling up your leadership, there’s always another level—and I’ll help you get there.
Perfect. This will either fill in the gaps they missed or completely shift how you think about business. Most programs out there are built by people who haven’t done the work—this one is built by someone who has, and it shows.
Most business trainings out there are taught by people who either used to be relevant — or worse, by “experts” who’ve never actually built a real coaching business themselves.
This challenge is different.
You’re learning directly from someone who’s built a 7-figure coaching brand, is actively getting booked by top-tier organizations, and still shows up in the trenches every single day.
Every strategy, every framework, every insight I share isn’t theory — it’s what’s working right now in a real, profitable business.
You won’t just learn how to coach or what to post…
You’ll get the exact blueprint to turn your mission into a business that’s profitable, predictable, and built for real impact —
with the systems that get you in front of the right people, fill your offers, and position you as a leader in your space.
And unlike most trainings, this isn’t about just taking notes.
You’ll leave each session with clear, actionable steps you can implement immediately — so you start seeing results before the challenge is even over.
Yes—because it focuses on the fundamentals that actually move the needle: marketing that connects, sales that serve, and a mission that matters. You’ll learn how to attract, convert, and retain clients in a way that feels aligned with your values.
If you attend the first day and you don’t believe the first day alone was worth the price of admission you can get a full refund. If you are unable to attend you can transfer your ticket to a future event.
If you're tired of feeling stuck, overwhelmed, or like you're doing everything except building a real business, this is for you. I'm handing you the exact tools, training, and support that took me from burnout to a thriving, purpose-driven coaching business—because it's time the people who care the most finally learned how to win.
Only $9
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EARNINGS DISCLAIMER: We don't believe in "get rich" programs - only in hard work, adding value, building a real and professional career, and serving others with excellence and consistency. Our trainings are intended to help you share your message with a wider audience and to make a difference in the world while growing your personal brand. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We just want to help by giving great content, direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. *Statements contained here were made by individuals who participated in our training. Think Unbroken did not pay any consideration for these statements.
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We do not guarantee any specific business or financial outcomes. Success depends entirely on your own actions, decisions, and market conditions.
By using this site, participating in our programs, or consuming our content, you fully accept that we are not liable for your results — positive or negative. You agree that all decisions are yours alone and that you waive any and all claims against us for any business, financial, legal, or personal consequences.
Use of this site and our materials constitutes your full acceptance of this disclaimer and your agreement to hold us harmless for any outcomes you experience.
*Money Back Disclaimer:
The Mission Driven Coaches Program guarantee is based on your full participation and commitment to the program. To be eligible for a refund, you must:
- Actively engage in the program, including attending sessions, completing assigned tasks, and applying the provided strategies.
- Demonstrate proof of effort, such as completed coursework, promotion of your offer, sales calls, participation in coaching calls, and implementation of business-building strategies.
- Seek support when needed by asking for help, utilizing available resources, and following the program’s guidance while participating in the community and events.
- Show that despite implementing the strategies and doing the required work, you have not recouped your investment in revenue within one year.
Refund requests must be submitted in writing with documented proof of participation and effort. Refunds are not granted for lack of participation, failure to implement strategies, or personal preference. The decision to grant a refund is at the sole discretion of Mission Driven Coaches and will be evaluated based on the provided evidence.
By enrolling in the Mission Driven Coaches Program, you acknowledge and agree to these terms.
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